Multiple choice

NRI is an easy target for effective marketing because

  1. He likes Indian goods

  2. He does not like Indian goods

  3. He is easily approachable

  4. It is cheaper to contract NRIs

  5. There are special products designed for NRIs
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Non-Resident Indians (NRIs) are often targeted by Indian banks because they maintain strong cultural and emotional ties to India, leading to a preference for Indian goods and financial services. Additionally, banks offer specialized products like NRE/NRO accounts to cater to their specific needs.

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