Multiple choice

Identify the brand that owes its success to patent on metal rivets.

  1. Wrangler

  2. Levis

  3. Lee Cooper

  4. Double Barrel

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Levi Strauss and Jacob Davis secured a patent on the process of putting metal rivets on pocket corners of men's denim work pants, which revolutionized durability and built the Levi's brand success.