Multiple choice

Which of the following companies has started a rural marketing network called "e-chaupal"?

  1. ITC

  2. Dabur

  3. Hindustan Lever

  4. Procter & Gamble

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

ITC Limited launched the e-Chaupal initiative, a rural marketing network that connects farmers directly with markets via internet kiosks. It provides farmers with information on weather, best practices, and fair prices, bypassing multiple intermediaries. Other companies like HUL have different rural initiatives.