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  • Marketing Management: Strategic Positioning and Competitive Strategies
  • ''Monacco biscuits'' is an example of which of the follow...
Multiple choice

''Monacco biscuits'' is an example of which of the following behavioural segmentations?

  1. Occasions

  2. Usage rate

  3. Benefits

  4. User status

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Monacco biscuits were formed targeting party snack domain hence they fall under the category of occasion segmentation. Hence, it is the right answer.

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