Multiple choice

Users of a brand are divided into four groups according to their strength of commitment. Which of the following groups is defined as”Consumers who are uncommitted to the brand and can switch”?

  1. <span style="line-height:=">Convertible<o:p></o:p>

  2. <span style="line-height:=">Shallow<o:p></o:p>

  3. <span style="line-height:=">Average<o:p></o:p>

  4. <span style="line-height:=">Entrenched<o:p></o:p>
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

It is the right answer as shallow are defined as the consumers who are uncommitted to a brand and can switch rather are actively considering alternatives.

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