Multiple choice

Which brand's campaign of resurgence is known as 'Dressing up new India' ?

  1. Pantaloon

  2. Raymonds

  3. S Kumars

  4. Vimal
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Vimal, a textile brand from the Reliance group, ran the 'Dressing up new India' campaign during the economic liberalization period. The campaign positioned the brand as fashionable and aspirational for the new, modernizing India of the 1990s, capturing the mood of economic change.

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