‘The god of wind brought about the winds of change in India’. What was once advertised thus?
-
Tata Indica
-
Hero Honda
-
Maruti 800
-
Mahindra Bolero
C
Correct answer
Explanation
The tagline 'The god of wind brought about the winds of change in India' was used for Maruti 800, India's first affordable people's car that revolutionized automobile ownership in the country. Launched in 1983, the Maruti 800 made car ownership accessible to the middle class and truly brought 'winds of change' by transforming India's automotive landscape. The 'god of wind' reference cleverly played on both the brand name (Maruti/Sanskrit for wind god) and the car's revolutionary impact on Indian society.