Multiple choice

Directions: Choose the correct option for the given question:

The outsourcing of production and concentrating on marketing operations in international business, is known as

  1. Licensing

  2. Franchising

  3. Contract manufacturing

  4. Joint venture
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Contract manufacturing involves outsourcing the production of goods to foreign or local manufacturers while the firm retains control over marketing and distribution operations.

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