Why pay outrageously high prices for imported sparkling water when there is now an inexpensive water carbonated and bottled here in the United States at its source Cold Springs, Vermont. Neither you nor your guests will taste the difference, but if you would be embarrassed if it were learned that you were serving a domestic sparkling water, then serve Cold Springs Water but serve it in a leaded crystal decanter. The advertisement rests on which of the following assumptions? I. It is difficult if not impossible to distinguish Cold Springs Water from imported competitors on the basis of taste. II. Most sparkling waters are not bottled at the source. III. Some people may purchase an imported sparkling water over a domestic one as a status symbol.

(5) The main point of the advertisement is that you should not hesitate to buy Cold Springs Water even though it is not imported. According to the ad, you will not be able to taste the difference. Thus, I is an assumption of the ad: Neither you nor your guests will taste the difference, and it is explicitly mentioned. We know it is an assumption because if there were a taste difference, the appeal of the ad would be seriously undermined, in is an assumption, to, but it is hidden or suppressed. Implicit in the ad is a rebuttal to the objection: Yes, but it is not imported. Whether it is imported or not can have only to do with status since the ad also states (assumes) that the tastes of Cold Springs and imported waters are indistinguishable. II is not an assumption. Although it is mentioned that Cold Springs is bottled at the source, the ad does not depend on where other imported or domestic waters are bottled. They could be bottled 50 miles away from the source, and that would not affect the appeal of the ad.