Multiple choice

The print ad of which brand carries the headline, '' Mesmerising looks and winning attitude, she is always in the driving seat''?

  1. Mahindra Bolero

  2. Maruti Zen

  3. Hyundai Sonata

  4. Toyota Corolla
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

The headline "Mesmerising looks and winning attitude, she is always in the driving seat" was used in print advertisements for Maruti Zen. The positioning specifically targeted female drivers with its feminine phrasing ("she"), emphasizing the car's compact design, stylish appearance, and appeal to independent women drivers of the 1990s. The other options are either SUVs (Mahindra Bolero, Scorpio) or sedans that didn't use this specific positioning language.

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