Multiple choice

Which brand carried the baseline. 'Clearly the thinking man's choice'?

  1. Cambridge Gold International

  2. Arrow

  3. Benetton

  4. Charagh Din
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A Correct answer
Explanation

Cambridge Gold International used the tagline 'Clearly the thinking man's choice' to position their brand as appealing to intelligent, discerning consumers. The tagline suggests that choosing their brand demonstrates thoughtful decision-making. Arrow, Benetton, and Charagh Din are competing shirt brands with different brand positioning strategies.

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