Multiple choice

'Zindagi ka hisab-kitab', is the ad line of

  1. LIC

  2. Kotak Mahindra

  3. Max New York Life

  4. None of these

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

'Zindagi ka hisab-kitab' (Life's accounting) was Kotak Mahindra's ad line, positioning their financial services as helping customers manage life's financial calculations and planning. The Hindi tagline resonated with Indian audiences by framing financial planning in relatable, everyday language.

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