Multiple choice

Which beauty product came out with an ad campaign called 'Preparing to be a beautiful Lady'?

  1. Pears soap

  2. Lux soap

  3. Helena Rubinstein

  4. Estee Lauder

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Pears soap launched the ad campaign 'Preparing to be a beautiful Lady' targeting young women and positioning their transparent soap as part of a beauty regimen. The campaign emphasized purity, gentleness, and the preparation for womanhood, consistent with Pears' traditional positioning around purity and transparency.