Multiple choice

With which financial service major would you associate the punchline, 'Ideas first'?

  1. Sundaram Finance

  2. Kotak Mahindra

  3. Apple Finance

  4. IL&FS

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Kotak Mahindra Finance (now Kotak Mahindra Bank) used the punchline 'Ideas first' to position themselves as an innovative, customer-centric financial services company that prioritized creative solutions over traditional banking approaches. This tagline reflected their approach to financial products and services.