Multiple choice

'Talk to me'. This is an ad-line for

  1. Listerine

  2. Colgate Fresh Energy

  3. Airtel

  4. Close-Up
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

'Talk to me' was the tagline for Colgate Fresh Energy gel. This positioning emphasized the fresh breath confidence that would enable people to converse freely without worrying about bad breath. The slogan connected the functional benefit (fresh breath) with the social benefit (being able to talk confidently).

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