Multiple choice

'Feel at home' is a baseline for

  1. Taj group of hotels

  2. Shopper's Stop

  3. Tata Safari

  4. WagonR
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

WagonR, the tall-boy hatchback from Maruti Suzuki, used 'Feel at home' to emphasize comfortable, familiar driving experience. The positioning highlighted the car's practicality, ease of use, and family-friendly nature. Taj hotels (luxury), Shopper's Stop (retail), and Tata Safari (SUV) had different brand personalities.

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