Multiple choice

'The 100% money manager' is the baseline for

  1. ICICI

  2. IDBI

  3. DSP Merill Lynch

  4. Unit Trust of India

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

DSP Merrill Lynch used 'The 100% money manager' as their positioning slogan to emphasize comprehensive financial management and expertise. The tagline suggested complete, professional handling of investments. Other financial institutions like ICICI, IDBI, and UTI had different brand positions in the market.