Multiple choice

Which one of the following completes the punch line, 'Three months, winter. Nine months, _______' ?

  1. Whirlpool

  2. Usha

  3. Kirloskar

  4. Crompton Greaves
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Crompton Greaves' famous tagline 'Three months, winter. Nine months, Crompton Greaves' promoted their ceiling fans and air circulators. The logic was that fans are needed for 9 months of the year (excluding the 3 winter months), and Crompton Greaves was the reliable choice for those months. This was a memorable seasonal advertising campaign.

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