Multiple choice

Which company's ad line claims they make "24 carat steel”?

  1. SAIL

  2. ESSAR

  3. Salem Steel

  4. TISCO
Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

ESSAR used the tagline '24 carat steel' to emphasize the purity and quality of their steel products. This slogan suggested that ESSAR's steel was of the highest quality, comparable to 24 carat gold in terms of purity and excellence. The claim was metaphorical rather than literal.

Keep practicing — related questions