Multiple choice

'Corporated Incorporated' and 'Limited Unlimited' were names considered but not adopted. What was finally adopted?

  1. News Corp.

  2. Microsoft

  3. Intel

  4. Wipro

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Microsoft considered names like 'Corporated Incorporated' and 'Limited Unlimited' before adopting its current name, which is a portmanteau of 'microcomputer' and 'software.' Bill Gates and Paul Allen eventually settled on Microsoft, which better reflected their focus on microcomputer software. These rejected names show the early branding challenges the company faced.