Multiple choice

“Pure passion” is the punchline associated with which of the following companies?

  1. Alcatel

  2. Philips

  3. Sansui

  4. Aiwa

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Aiwa, the audio equipment brand, used 'Pure passion' as their tagline to emphasize emotional connection with music. This positioning differentiated them from more technical competitors.