Multiple choice

“The affordable network service” is the punchline associated with:

  1. Airtel

  2. Dolphin

  3. Hutch

  4. Reliance India Ltd.

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Dolphin, a telecom service provider from the Essar group (which later merged with Vodafone India), used the positioning 'The affordable network service' to compete on price in the Indian mobile market during the early 2000s when telecom competition was intensifying and affordability became a key differentiator.