Multiple choice

Which of the following is the interpersonal communication about products or services, where a receiver regards the communicator as impartial and not attempting to sell products or services?

  1. Word of Mouth (WOM)

  2. Personal Selling (PS)

  3. Direct Marketing (DM)

  4. Customer Service (CS)
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Word of Mouth (WOM) is correct because it's informal, peer-to-peer communication where the source is perceived as unbiased rather than trying to sell. Personal selling, direct marketing, and customer service all involve organizational representatives with selling objectives.

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