Multiple choice

Which of the following is a hierarchy of effects or sequential model used to explain the working of advertising?

  1. ADD

  2. AIDA

  3. PESTLE

  4. SWOT

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

AIDA (Attention, Interest, Desire, Action) is a classic hierarchical model explaining how advertising works. PESTLE and SWOT are strategic analysis tools, not advertising models.