Multiple choice

Which of the following stores are designed to kill off the competition and are characterised by narrow but very deep product assortment, low prices and few to moderate customer services?

  1. Speciality Stores

  2. Limited Line Retailers

  3. Category Killer Stores

  4. Superstores

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Category Killer stores are large specialty stores that dominate a specific product category through deep assortment, low prices, and efficient operations. Examples include Home Depot (home improvement) or Best Buy (electronics). They're designed to 'kill' competition by offering unmatched selection and value.