Multiple choice

In 1987, when faced with tough competition from an unlikely player, the top brass of Hindustan Lever plotted a strategy to inhibit its growth. They called it project STING. Who was the competitor?

  1. Rin

  2. Ariel

  3. Nirma

  4. Tide
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Project STING was Hindustan Lever's strategic response to the rapid rise of Nirma, a low-cost detergent brand that was capturing market share from HLL's premium products like Surf. Nirma's success in the 1980s forced the multinational to develop counter-strategies.

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