Multiple choice

Which of the following companies has started a rural marketing network called e-Chaupal'?

  1. ITC

  2. Dabur

  3. Hindustan Lever

  4. Procter & Gamble
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

ITC launched the e-Chaupal initiative in 2000, a revolutionary rural marketing network connecting farmers directly to markets via internet kiosks. It empowers farmers with price information, agricultural advice, and direct procurement, bypassing multiple middlemen.

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