Multiple choice

Which of the following is also called paid search?

  1. Search engine advertising in which advertisers pay only when a consumer clicks on their ad, or link from a search engine page.

  2. The search process whereby consumers seek and acquire information from external sources, such as advertising, other people or public sources.

  3. A method of determining the budget for advertising and promotion where all other budget areas are covered and remaining money is available for allocation.

  4. The situations where several advertisers buy commercial time or spots on network television.

  5. None of the above
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Paid search is also referred to as search engine advertising in which advertisers pay only when a consumer clicks on their ad, or link from a search engine page.

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