Multiple choice

Which of the following is an estimate of the number of readers of a magazine in addition to the original subscriber, or purchaser?

  1. Run of paper (ROP)

  2. Readers per copy

  3. Pass-along rate

  4. Pass-along readership

  5. None of the above

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Pass-along rate is an estimate of the number of readers of a magazine in addition to the original subscriber or purchaser.