"Yeh sirf dikhta mehnga hai"
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Mahindra Bolero
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Nerolac
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Asian paints
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Sumo victa
C
Correct answer
Explanation
Asian Paints used the tagline 'Yeh sirf dikhta mehnga hai' (It only looks expensive) to position their products as affordable yet high-quality. The campaign emphasized that while the paint might appear premium, it was actually accessible to middle-class consumers.