Multiple choice

Who among the following is called 'The Father of Advertising'?

  1. David Ogilvy

  2. David Aaker

  3. Philip Crosby

  4. Philip Kotler
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A Correct answer
Explanation

David Ogilvy is widely regarded as 'The Father of Advertising' for his pioneering work in creating scientific advertising methods and building one of the world's largest advertising agencies. His approach emphasized research, creative excellence, and understanding consumer psychology. Ogilvy's famous campaigns for brands like Rolls-Royce, Dove, and Schweppes set industry standards.

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