Multiple choice

Which brand is associated with the campaign 'made for each other'?

  1. Charms

  2. Wills Navy Cut

  3. India Kings

  4. Gold Flake

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Wills Navy Cut cigarettes used the 'Made for each other' campaign as part of its branding strategy. The campaign suggested a compatibility and lifestyle association with the product, targeting specific consumer segments.