Multiple choice

Albert S. Humphery was the originator of

  1. SWOT Analysis

  2. Industry Analysis

  3. GE Model

  4. BCG Matrix
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A Correct answer
Explanation

Albert S. Humphery was the originator of SWOT Analysis. SWOT is the analysis of a company’s Strengths, Weaknesses, Opportunities and Threats to identify a strategic niche that the company could exploit. SWOT Analysis merges the external factors (environment analysis, opportunities and threats identification) with the internal factors (company’s resource analysis, identification of company’s strengths and weaknesses). 

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