Utilitarianism does not imply or endorse an egotistical attitude to life. It does not give any special status to the pleasure or happiness of the individual whose actions it is to guide. Egoism or self centeredness is an attitude by which an individual gives a privileged status to his own welfare. As opposed to this, Utilitarians treat everyone's welfare as equal. Hence, Utilitarianism is not an egotistical doctrine.