In 1908, Sir Alexander decided to incorporate the portrait of his grandfather in the firms of advertising. Tom Brown a commercial artist was commisioned to draw the portrait, as the person would have looked in 1820. How do we identify this logo today?

Johnnie Walker's iconic 'Striding Man' logo was created in 1908 by illustrator Tom Brown, commissioned by Sir Alexander Walker. The logo depicts Alexander's grandfather Johnnie Walker, who founded the whiskey distillery in 1820, rendered as he would have appeared in that era. KFC's logo is a colonel, Michelin's is the Bibendum tire man, and Franklin Templeton uses a eagle motif.