Multiple choice

Directions: For this question, select the best of the answer from the given choices.Argentina's beef cattle herd has dropped to under 50 million from 57 million ten years ago in 1990. The animals are worthless too: prices fell by over a third last year, before recovering slightly. Most local meat packers and processors are in financial trouble, and recent years have seen a string of plant closures. The Beef Producers' Association has now come up with a massive advertisement campaign calling upon Argentineans to eat more beef - their "juicy, healthy, rotund, plate-filling" steaks. Which one of the following, if true, would contribute most to a failure of the campaign?

  1. There has been a change in consumer preference towards eating leaner meats like chicken and fish.

  2. Prices of imported beef have been increasing, thus making locally grown beef more competitive in terms of pricing.

  3. The inability to cross-breed native cattle with improved varieties has not increased production to adequate levels.

  4. Animal rights pressure groups have come up rapidly, demanding better and humane treatment of farmyard animals like beef cattle.

  5. In the past such advertisements have failed to evoke sufficient interest among consumers.
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

The campaign will fail if it does not make an impact, or worse, makes a negative impact. Advertisement for ‘rotund’ meat will make a negative impact if people prefer ‘leaner meats’.

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