Multiple choice general knowledge

Who has entered the ‘paper wipes’ business leveraging on its wide distribution network and also to promote its other product?

  1. Lays

  2. Britannia Marie

  3. Bisleri

  4. Titan

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Bisleri, the mineral water company, expanded into the 'paper wipes' business (likely wet wipes or similar products) to leverage its extensive distribution network across India. This strategy of using existing distribution channels to launch new products is common in FMCG, allowing cross-promotion between bottled water and hygiene products.