Which former advertising personality has recently been named the Undersecretary of State for 'public diplomacy and public affairs' of the US in an exercise to rebrand the US following the September 11 terrorist strikes?
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(a) Charlotte Beers
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(b) Jay Chiat
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(c) Martin Sorrell
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(d) George Lois
A
Correct answer
Explanation
Charlotte Beers, a former advertising executive (chairman of Ogilvy & Mather and J. Walter Thompson), was appointed Undersecretary of State for Public Diplomacy and Public Affairs in 2001 to help improve America's image after 9/11. This is a well-documented historical fact.