"The idea of using the flamboyant third movement from Mozart's 25th Symphony in G minor, written when Mozart was only 17 years old, came from Suresh Mullick who was O&M's creative head in 1986 when ___'s first TV campaign was being planned."

Titan, the Tata Group's watch brand, used Mozart's 25th Symphony in its first TV campaign in 1986. The classical music choice was revolutionary for Indian advertising at the time and helped establish Titan's premium positioning. The campaign was created by O&M under Suresh Mullick's creative direction, setting a new standard for advertising sophistication in India.