Multiple choice The baseline 'Because life insurance is also about other people's lives' belongs to TATA-AIG HDFC ICICI Prulife Birla Sunlife Reveal answer Fill a bubble to check yourself D Correct answer Explanation Birla Sunlife Insurance used the campaign line 'Because life insurance is also about other people's lives' emphasizing the protective aspect for loved ones. TATA-AIG, HDFC, and ICICI Prulife have different brand positioning.