Multiple choice

The baseline 'Because life insurance is also about other people's lives' belongs to

  1. TATA-AIG

  2. HDFC

  3. ICICI Prulife

  4. Birla Sunlife

Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Birla Sunlife Insurance used the campaign line 'Because life insurance is also about other people's lives' emphasizing the protective aspect for loved ones. TATA-AIG, HDFC, and ICICI Prulife have different brand positioning.