Multiple choice general knowledge

An Internet term indicating the number of times which an advertisement banner was clicked on at a Web site.

  1. Click Rate

  2. Hit Rate

  3. Click Through

  4. Hit Counts

Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Click Rate measures how many users click on an advertisement banner. Hit Rate refers to server requests, Click-Through is the act of clicking through to another site, and Hit Counts are total server requests - none specifically measure banner clicks.