Directions: In the question below there are four statements which express the same idea. Choose the alternative that is most clear and concise.

A marketer would do well to remember that a brand's equity lies with the consumer.

A marketer would do well to remember that the equity of a brand is lying with the consumer.

That a brand's equity lies with the consumer is something a marketer would do well to remember.

A marketer would do well in case he remembered that a brand's equity lies with the consumer.