Multiple choice general knowledge

A commercial given to the advertiser without cost either to make up for undelivered audience (in this case they are called "Make Goods"), or as an inducement to buy additional spots.

  1. Make Good Spot

  2. First Spot

  3. Bonus Spot

  4. free Spot

Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

A 'bonus spot' is the advertising industry term for a commercial provided free to advertisers, either as compensation for underdelivering promised ratings or as an incentive to purchase more airtime. While 'make good' is the concept, 'bonus spot' is the specific terminology. 'First spot' and 'free spot' are not standard industry terms.