Multiple choice

Identify the brand that owes its success to patent on metal rivets.

  1. Wrangler

  2. Levis

  3. Lee Cooper

  4. Double barrel

Reveal answer Fill a bubble to check yourself
B Correct answer
Explanation

Levi Strauss and Jacob Davis secured a patent on the use of metal rivets to reinforce the pocket corners of denim work pants, which launched the success of Levi's jeans. This innovative durability feature became iconic.