Multiple choice

Directions: Select the correct alternative from the given options:

Which company has launched a Women's apparel brand “Be :”?

  1. Raymond

  2. Wills Lifestyle

  3. Arvind Mills

  4. S.Kumar's
Reveal answer Fill a bubble to check yourself
A Correct answer
Explanation

Raymond, the Indian textile major known for men's formal wear, launched 'Be:' as a women's apparel brand to diversify into the womenswear segment. This strategic move allowed Raymond to leverage its manufacturing expertise while targeting a growing market for premium women's clothing. Wills Lifestyle, Arvind Mills, and S.Kumar's are textile/apparel companies but did not launch the Be: brand.

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