Multiple choice

Which of the following is not a benefit of strategic alliance?

  1. Access to new customer base

  2. Access to supplementary services

  3. Expansion of channels and market presence

  4. None of the above
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Some of the potential benefits are: i. Access to supplementary services ii. Increased brand awareness iii. Opportunity to reach new markets iv. Access to new customer base v. Achieving synergy and competitive advantage

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