When banks deal with a large number of individual customers for deposits as well as loans (liabilities and assets), it is called ______ banking.

Retail banking, also known as consumer banking, is a typical mass-market banking in which individual customers use local branches of larger commercial banks. Services offered include savings and checking accounts, mortgages, personal loans, debit/credit cards and certificates of deposit (CDs). In retail banking, the focus is on the individual consumer.