“Sensitive” is a toothpaste that desensitizes nerves and provides fast relief from sensitive teeth. This is associated with 

Colgate's 'Sensitive' toothpaste is specifically designed to desensitize nerves and provide fast relief from sensitive teeth. It contains potassium nitrate which helps block the pain signals from tooth nerves to the brain. Pepsodent, Cibaca, and Dabur are other oral care brands but 'Sensitive' is Colgate's specialized product line for this dental concern.