Multiple choice

Which of the following could be termed as a transactional product?

  1. Insurance

  2. Shares

  3. Real estate

  4. Bank deposits
Reveal answer Fill a bubble to check yourself
D Correct answer
Explanation

Correct Answer: Bank deposits

Transactional marketing is a business strategy that focuses on single "point of sale" transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer. 

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