Multiple choice general knowledge

4.Harvard Business School conducted a special case study on how this person was able to build up a Rs 500 crore business empire without a single ad or promotional campaign. Who was he?

  1. N R Narayana Murthy

  2. Dhirubhai Ambani

  3. Lakhubhai Pathak

  4. None of the above
Reveal answer Fill a bubble to check yourself
C Correct answer
Explanation

Lakhubhai Pathak built Lakhubhai Industries (picpickles brand) into a Rs 500 crore empire without advertising, relying on word-of-mouth growth. Harvard Business School documented this unique marketing approach. Murthy and Ambani are incorrect; they used different business strategies.

Keep practicing — related questions